eeBoo creates refreshing toys and gifts that are 100% original (no licenses) and commission their artwork from well-known and well-loved children’s book illustrators. Everything they make is meant for wholesome individual or family play. Many of their games and activities are based on old-fashioned formats which eeBoo re-invents with cheerful artwork and contemporary design. Literacy, story telling, drawing, imaginative play and basic math are among the skills that eeBoo products encourage. A good share of the eeBoo line has been awarded Oppenheim Best Toy Awards and other honors.