B. ready for the unexpected.

You are right! The colors are a slightly different.

B Toys don’t spend a much time thinking about how things are supposed to be. Instead, B Toys create childrens toys that inspire their own individuality. The designs are not line up with the typical mathematical precision. The look, feel and function are toatally inspired by the world that is all around us. By children’s faces. By children's dreams. And even by their own own childhood experiences and their travels. By Peruvian textiles and New England foliage. By a pretty bar of soap that was spotted in a unique boutique that gave them the small moment of delight. Their thought process? Partly joy. Partly love. a little splash of mischief. Part serendipity. You will definatly notice that even the packaging feels just that little bit different in comparison with other products, both in your hands and to the Earth. B Toys try to make life easier for mothers and fathers whenever and whereever it is possible. And their total commitment to children goes well beyond the one chasing his sister around the house with one of our drumsticks!! At the end of the day, the goal of B Toys is to be more than a just a toy company. B Toys want to be a voice to children that says it’s okay to be curious about the world, to be pensive, to be loud, to be happy and sad all at the same time, to be generous, to be afraid, to be quiet, to be wild, to be fun, to be open, to be scientific, to be poetic, to be giddy, to be serious, to be smart, to be free, to be you. Just B. Just you.

B. good to our planet.

(As far as we know scientists can so far confirm, it is the only planet with chocolate on it.)

The difference in the packaging goes way beyond the just the surface touch. They scrutinize every piece to ensure its impact on the worlds future is as light as possible, when it comes to the environment. Minimizing. Recycled materials. Packaging toys in bags that you will love because it is possible to reuse them. Designing boxes to become pretty trays to hold tiny treasures. Even making some packages reversible to become gift wrap. B Toys inks are soy-based and their varnishes water-based. Every single bit of clear plastic is recyclable and marked #1, the most widely recycled plastic available. (Bet your town takes it.) And when an item simply has to be there, to hold a toy in place, it’s made out of 100% recycled polypropylene (PP), so that it can be easily recycled again. For B Toys, recycling is more than a stamp. It’s an absolute commitment. To the world and to all the children in it.